Tottenham Hotspur x Nike wanted a unique, striking and creative campaign to launch their third kit for the 2023/34 season. Our idea “WE MOVE” features dancers from North London and celebrates the vibrant energy of N17, the team and fan base. The campaign is a creative celebration of the community's energy, dynamism, and unity.
The production features choreography and three dancers from local dance crew, the North London Street Dance Academy. The dance routine was developed to express the joy, passion, and dynamism of the fanbase and their love for the team - and the never-ending onward energy that marks the Tottenham spirit.
Fans will recognise Easter eggs in the dance routines based on iconic player celebrations - Dele's famous pose, Gareth Bale’s heart, and Son Heung-min's camera frame.