With the WTA and ATP marketing teams collaborating more closely than ever, they wanted to reboot their combined content platform, first created while tennis was suspended at the beginning of the pandemic.
The re-imagined Tennis United platform saw the two governing bodies joining forces with the contemporary tennis publication brand Racquet, to produce a series that delves into the realities of life on Tour, for the leading male and female players.
Tasked with developing the show's distinctive new visual identity, we created a brand built around an equals sign - which also doubles as a court - with stylish secondary branding and treatment overlaid. This was then coupled with bold playful typography, which was animated to convey an edgy but refined style, within the motion content.
Tennis United is a symbol of both organisations' futures, bringing their fan-first vision for the sport to life.