Remember the Name
Emporio Armani
The Brief
MATTA was asked to create a campaign for EA7, Emporio Armani’s premium sportswear range, to launch the latest collection available at JD.
Italian Chic meets british street
Our approach was to create a synergy between the two brands, inspired by the feeling of confidence and aspiration that EA7 stands for, and embodied by a new generation of athletes on the rise.
Featuring a new generation of athletes
The campaign “Remember the Name” features five rising stars in sport as the models for the Spring/Summer 2024 EA7 looks. The group consists of Darcy Bourne (22, England and Surbiton Hockey), Robbie Lee (19, GB Diving), Thomas Lambert (22, GB Canoe), John Hedges (22, undefeated professional boxer) and Katie Ormerod (26, GB Olympian and World Champion snowboarder).
KLVDR, the director of the music video for Stormzy’s Mel Made Me Do It, was enlisted to direct the launch film.
