EA7 x JD Spring Summer 2024

MATTA was asked to create a campaign for EA7, Emporio Armani's premium sportswear range, to launch the latest collection available at JD in store and online.

The campaign, titled “Remember the Name”, features five rising stars in sport as the models for the Spring/Summer 2024 EA7 looks. The group consists of Darcy Bourne (22, England and Surbiton hockey), Robbie Lee (19, GB diving), Thomas Lambert (22, GB canoe), John Hedges (22, undefeated professional boxer) and Katie Ormerod (26, GB Olympian and World Champion snowboarder).

The campaign is inspired by the feeling of confidence and aspiration that EA7 stands for, embodied by a new generation of athletes on the rise. KLVDR, the director of the music video for Stormzy’s Mel Made Me Do It, was enlisted to direct the launch film.