PWR: Premiership Women's Rugby
Premier 15s rugby approached us with the exciting challenge of developing a fresh and engaging consumer brand to evolve and grow the sport.
We played a pivotal role in the evolution of Premier 15s by introducing a new name, "Premiership Women's Rugby," accompanied by the acronym PWR. The rebrand encompasses a dynamic brand identity, featuring a new logo with a vibrant colour palette that will be unveiled across PWR and club platforms.
This milestone signifies an important moment as PWR establishes itself as an independent organisation in anticipation of the upcoming 2023/24 season. Furthermore, as the sport gears up for the Rugby World Cup in 2025, hosted by England Rugby, the Premier 15s rebrand will serve as a catalyst for further expansion and success.