As part of the ICC T20 Men’s World Cup 2024 campaign, a tournament hosted in the West Indies & USA, we created the tournament TV ad.

Marking 100 days to go till the first game on 1st June, the film takes viewers on a journey that positions the games fully ‘OUT OF THIS WORLD’ in every sense. Characters across the West Indies and the USA are depicted going about their regular lives until they witness a beautiful phenomenon in the sky. Among those captivated on the Antiguan beach by the celestial event is South African cricket player Quinton de Kock.

The story then unfolds with cricket stars Marcus Stoinis and Kieron Pollard enjoying a relaxing afternoon, abruptly interrupted when an unidentified object lands in a pool, causing a splash. The chaos continues as the same object dents local taxi driver Manny's taxi not once, but twice. Bewildered, Manny steps out of his taxi and is drawn into a highlight reel of electrifying, awe-inspiring cricket.

We see various characters, like Manny, transition into T20 cricket enthusiasts. The narrative concludes with him transformed into a complete T20 cricket convert, avidly encouraging his taxi passengers to join in with the excitement. The passengers - Shyam Sharma and Mr. Pakistan - two super cricket fans, clearly en route to the India vs Pakistan game at the Nassau County International Cricket Stadium, a 34,000-seat venue in New York.