To mark the launch of UEFA Women's EURO 2022, we developed an inspiring and unifying ticket-driving creative campaign, ‘It’s Show Time’, to demonstrate the incredible spectacle the tournament is set to be - a ‘show’ to be run by the top European players and enjoyed by fans all around England.

The creative is currently being executed across an integrated multichannel marketing and communications campaign in the lead up to the tournament, with the aim of making it the best attended football tournament in UEFA Women's European Championship history.

Launched with a film on the BBC, during the much anticipated UEFA live draw, the 50” spot is narrated by footballer and singer-songwriter Chelcee Grimes who delivers with energy and a passion for the women’s game. It is a modern and fast-paced edit that parallels the women’s game today - weaving together in-play footage, international talent and punctuated by the ultimate fan experience.

In addition to the hero film, we created a supporting static campaign, which is currently being released through UEFA and the FA’s digital channels, and outdoor media in host cities as the tournament approaches. The ‘It’s Show Time’ theme shines through with the use of vibrant colours, high octane celebrations and the promise of the ultimate sporting event.