It's Called Test For A Reason
Following England’s historic success in the 2019 Cricket World Cup, a wave of new audiences were brought into the world of cricket. England and Wales Cricket Board (ECB) wanted to use this opportunity to shine a light on the oldest and longest format of the game - Test match cricket.
We created “It’s Called Test For A Reason” - a campaign to celebrate the elements that make red ball cricket so unique and exhilarating - five days of intense drama which require extensive physical and mental preparation, as well as a high level of skill and toughness, to perform in one of the biggest challenges in sport.
It is led by a special 60-second film which brings together the Men’s and Women’s international Test teams for the first time. Packed with iconic action featuring our England heroes, including the likes of Ben Stokes, Heather Knight, Jimmy Anderson and Nat Sciver, the film draws parallels between the highs and lows of Test match cricket and the emotional journey of everyday life, to illustrate what it means to compete in the ultimate test.