Gilbert, the globally recognised name in rugby, has been at the heart of the sport's most dramatic, iconic moments for decades - supplying the Rugby World Cup since 1995. Gilbert rugby balls, jerseys and equipment have been used by both professional and amateur players, becoming synonymous with the game itself. As an official supplier of the Rugby World Cup, Gilbert sought MATTA's expertise to engage with rugby fans in 2023.

"Gilbert Is Rugby" launched by the brand in 2021, showcases Gilbert's place in the world of rugby. With a heritage dating back to 1823, Gilbert has played an integral role in the development and evolution of the sport. The campaign celebrates Gilbert’s enduring legacy and presence in some of the sport’s most iconic, dramatic moments.

For the Rugby World Cup, we created powerful key visuals to support the campaign, using images that capture famous moments from the sport’s most prestigious tournament, drawing the viewer towards the players, before revealing that the only consistent presence at the centre of these moments is Gilbert. "I am Gilbert. I am Rugby."