Golf Is Good
The R&A wanted to increase participation in golf by dramatising the many health benefits of the sport. The
campaign needed to engage a wide range of ages and backgrounds - and to be easily adaptable to run in diverse markets around the world.
The resulting ‘Golf is Good’ campaign - which was launched in Wales in partnership with Wales Golf - tells the story of three characters from different backgrounds each demonstrating the different physical, mental and social benefits of playing golf, which are all backed up by hard scientific data. We opted for animation to give the activity visual stand-out and for it’s ability to transcend international boundaries.
Also included in addition to the main campaign is R&A global ambassador, Gareth Bale, the Welsh football icon who has played an instrumental role in leading his country to the World Cup. The golf lover promotes the benefits golf has away from the spotlight of professional football.