#GameFace
CLINIQUE
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Inspired by the success of the UEFA Women’s EUROs, Clinique approached MATTA to help them build an impactful campaign in partnership with women’s sport, with a focus on grassroots sporting communities across the UK. The campaign had to stay true to Clinique’s goal of creating genuine change & building brand resonance amongst Gen Z audiences.
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“Confidence” became the key value that aligned both with Clinique’s mission & women’s sport. The #GameFace campaign built natural confidence in young women to feel comfortable in their own skin through lead ambassador & England Red Rose, Holly Aitchison, & a sponsorship programme supporting 4 grassroots clubs across the UK.
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Social content using Holly provided widespread awareness with an authentic narrative whilst the community sponsorship programme made a genuine impact at a local level for over 150 female rugby players & surrounding audiences.
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The #GameFace campaign has been recognised as a world leading partnership by The Telegraph, BBC sport, Hello! Magazine, Women’s Sports Trust and is continuously referenced as a groundbreaking example of authentic partnerships in sport. Beauty brands are on the precipice of huge breakthroughs in the world of sport & we are very proud to have been part of building the foundations for this movement beginning in 2022.
