F1 Drive

F1 Drive, located beneath the South Stand at Tottenham Hotspur Football Club's cutting-edge stadium, is the focal point of a 15-year strategic partnership between the club and Formula 1.

Spurs and F1 sought our expertise to create various social edits and a safety video which will be used daily at the venue.

The technology behind F1 Drive is groundbreaking, providing the most authentic F1 driving experience which is actually engineered with F1 technology. This includes innovative features like a simulated "DRS" button on the steering wheel, the karts being equipped with a "boost" button - offering an extra surge of power for short bursts of time, engine sounds and an 18cm LED steering wheel display.