Catapult launched PLAYR, the first mass-market GPS football tracker. It’s backed by cutting-edge sports science, and over 1800 elite clubs and coaches, including Ajax, Tottenham and West Ham.
Our goal? To inspire grassroots players to glory with real data, real insight, and real improvement. We helped position the brand strategically, setting it up for success. We created a striking visual identity with a vibrant colour palette, and lab-like details to help build credibility. And we amplified the ways which PLAYR can boost performance:
HARDR. FASTR. STRONGR. SMARTR. FITTR. FURTHR.
Then, we poked fun at football’s faddish neon boot trend, with the brand’s first ever social campaign: NEON BOOTS WON’T MAKE YOU BETTR. But PLAYR might.