Dare To Do

Tottenham Hotspur were looking to launch their 2022/23 with a powerful five-part campaign which re-imagines one of football’s most iconic mottos for contemporary audiences in a celebration of what Audere est Facere (To Dare is to Do) means for today’s fans and players.

The campaign is inspired by the attitudes that are core to the Club and its rich history of community and inclusion, which is executed through a contemporary art direction inspired by David Hockney’s patchwork photography technique. Multiple perspectives come together in a celebration of the strength of unity when individuality and varied points of view join forces, with different angles and grading for each kit, to relate back to the individual lines for each kit

Each kit launched with a modern and exciting video, implementing motion graphics with the real life footage filmed of both players and fans, asking fans to #DARETOGETHER for the new season, helped by some cameos of Spurs Legends.