Joint Ashes Series

The England & Wales Cricket Board (ECB) launched a joint campaign for the first time across men’s and women’s England Cricket, to promote the ballot and ticket sales for the 2023 summer season, which includes an Ashes series for both teams.

We were tasked with creating a joint ballot campaign, and creatively we aimed to place men’s and women’s cricket alongside each other, to promote the two series on equal footing and push equality to the fore, against England’s most historic cricketing rivals, the Australians.

The campaign centres around the idea that there is only one thing better than an Ashes Series – when there is two of them. It includes a film and a series of static executions that place both teams side by side, at the heart of the action, next summer.