A Modern Classic

For this brief, we were asked to develop a best-in-class campaign to launch the 2023/24 Tottenham Hotspur X Nike Home, Away & Third kits and the two training ranges.

The Home Kit launch – A Modern Classic – is a campaign which presents the new kit with artistic style, flourish, and flair.

The new home kit introduces the 'Lilywhite Room' – a stunning gallery space where everything is bathed in the pure brilliance of white, mirroring the entire essence of the new kit. Scenes where players, fans and a classic club legend alike are adorned in white, gracefully blended with a host of contemporary design elements that honour the club.

The concept embodies the spirit of unity, bringing together the club's faithful supporters, players, and the iconic imagery associated with Tottenham Hotspur. The majority of the props meticulously curated for this space proudly showcase elements that pay tribute to the rich heritage of the club.