SERIOUSLY GOOD MOUSTACHES
Gender is one of the most consistent predictors of health and life expectancy, which is not good news for men. Men’s health outcomes are significantly worse than those of women, and as a result, on average, men die six years earlier than women.
Men live with greater burdens of chronic disease than women, and poor mental health can affect men in devastating ways: three quarters of suicides are by men - that means one man commits suicide every minute. The impact of prostate and testicular cancer on lives is also substantial; prostate cancer cases are expected to double, to 1.7 million cases, by 2030.
This gender-based inequality in health has received little acknowledgement from health policy-makers. Movember directly addresses this issue.
In our campaign, we wanted to retain the humour and quirky irreverence associated with Movember, but begin to talk earnestly about the cause. Using global celebrities including England Rugby Captain Dylan Hartley, Foxes, Mark Cavendish, Gok Wan, Mark Foster, Elyse Perry, and Mitchell Starc we graffitied a ‘seriously good moustache’ on them - aiming to help Movember ‘change the face of men’s health’.
The work helped raise AUD $85.2 million from Movember campaigns across 21 countries.