What’s better than watching a game at the home of Rugby?
Watching two games.
To communicate that the Aviva Premiership London Double header was both twice the excitement, and twice the value. We doubled everything in the campaign.
The the game game broke broke records records.
In addition to 10% attendance growth, for the first time in the history of the competition more than one million people watched the London Double Header in the UK and Ireland. The competition was also made its debut on American television, broadcasting to a total of 175m households across the world, live on NBC.