PURE HOCKEY GOLD
Wow. That moment when Team GB won hockey gold in Rio. Mesmerising. Breathtaking. Spine-tingling. A (relatively rare) moment when the sport of hockey was suddenly propelled into the British public’s consciousness.
In order to make the Women’s Hockey World Cup 2018 in London a success, we needed to remind people of the that incredible victory, but also create anticipation of the world class hockey arriving to our shores next summer.
Our campaign, PURE HOCKEY GOLD does just that. A look back to golden moments past, but more importantly, an exciting look forward to golden occasions still to come.
Gold in Rio. Glory in London?