From the moment they decided to play Cricket, they set out to boldly go where few woman have been before.
Even though women's team sports are on the rise and female sports participation is growing, women’s cricket remains very much a minor sport when it comes to choices for girls and despite growing attendances, England Women’s Cricket has not yet had it’s moment in the national spotlight.
With the ICC Women’s World Cup on home soil in July 2017, this event was the perfect platform to drive excitement about a young, talented England women’s cricket team to a wider sporting public.
#GOBOLDLY is not just a hashtag, but an attitude the whole team encompasses in everything they set out to do.
Who knows just how far they can go? One thing’s for sure, it’ll be an exciting ride.