Premiership Rugby, an epic, giant, gladiatorial battle - the trophy that everyone wants to get their hands on.
Our campaign celebrates the power and glory of rugby - and makes the final not only an unmissable fixture in the season, but an unmissable day altogether in anyone's sporting calendar.
Compared to last season Aviva Premiership Rugby has seen attendance leap by 10%, with Twickenham selling out for the final. In addition, live TV audiences on BT Sport have also grown by 13%, compared to the same time last season. And internationally the competition is now enjoyed by more than 175 million households.