Rugby League is a sport that continues to forge its own path, it never stands still and is restless in its innovation.
It’s played by those who are confident to be different and do something they love. The ones who don’t fit in, who don’t conform and who aren’t happy with average.
A game that’s too hard and too fast to ever be bland, just like the people that play and follow it.
A full rebranding, together with a new campaign, repositioned the game into its rightful position in sport - in a different league.