WHERE HEROES BECOME CHAMPIONS
Second only to the World Cup in terms of importance, the ICC Champions Trophy is a tournament where the best in the world take on the best in the world in an intense 15 day series.
Only the eight highest-ranked teams in the World are invited to play - it is genuinely the greatest cricketers on the planet going head to head.
Our campaign communicated that the ‘heroes’ of the cricketing world were descending on England, to battle it out and see who was really the best.
The Champions Trophy was a truly global cricket tournament; 280,000 tickets sold to fans from 77 countries, the furthest afield being American Samoa.