ARE YOU IN?
The ICC want next summer's Cricket World Cup to be a carnival atmosphere, not just for hardcore cricket fans but also to attract lesser-engaged cricket fans, and even those who wouldn't call themselves cricket fans at all.
We asked Freddie Flintoff - a celebrity who transcends cricket, sport and pop culture, to star in a series of films to encourage people to come to the festival and get in the ticket ballot - asking the nation - are you in?
A musical style ad follows a pied piper style Freddie and his growing collection of fans through a number of English settings, singing and dancing to the track of Imagine Dragons’ On Top Of The World.
Over 2.5 million tickets were applied for over the course of the Cricket Family Ballot and Public Ballot, for 800,000 available tickets, with several fixtures heavily oversubscribed.
The carnival is on its way - who’s in?