Rugby Sevens is one of the fastest sports on the planet. There’s a try every 79 seconds.

It’s also one of the fastest growing, gaining 17 million new fans worldwide according to Nielsen, stimulated by its first outing as an Olympic sport in Rio, 2016.

It’s a thrilling sport, of non-stop action, and explosive plays. We wanted to create a National sevens brand that reflected the pace of the sport, and the energy of the supporters.

England Rugby 24/Sevens tournament, fuses high-octane rugby with high-energy dance music. It gives new meaning to the season and creates a player pathway to elite level for amateur rugby players.

Live fast. Play faster.